IDEAL FORMATS

Graphic design, illustration, layout and desktop publishing agency – Melbourne

ABOUT US

Ideal Formats is a graphic design, illustration, layout and desktop publishing agency based in Melbourne, Victoria, Australia. Established in 1998, Ideal Formats is experienced in producing
a wide range of printed and online materials.

We offer a range of creative services including development
of corporate style publications, promotional material,
branding, print and online advertising, form design and layout.
We also produce cost-effective customised illustrations, which
gives clients the perfect vehicle for creating a unique look
for their materials.

From a great corporate identity, a new brochure or promotional poster to the invitation to your launch, we provide services to
a vast array of clients from small business to large government departments.

Ideal Formats will work in a collaboration with you to provide integrated design, production, and print and online services for publications, products and promotional materials.

We specialise in producing high quality materials within timelines that meet your needs. Ideal Formats has developed a strong reputation for being able to work within extremely tight timelines and budgets for a range of clients.

Visit our portfolio page to see samples of recent work.

We work to fully understand clients’ needs, to meet their requirements and to exceed
 their expectations.

We work with client-specific style guides and templates, prepare accessible material, and apart from our expertise using the design industry’s standard – InDesign – we are proficient in design and layout in Word. This is of huge benefit to many of our clients from
a time and cost point of view.

Annual reports, school year books and other large-scale complex publications are another forte.

Ideal-Formats


IDEAL FORMATS PORTFOLIO



 



Please ‘click’ the relevant category/image above for more examples of our portfolio


Email us here

A great report design will create the impact you want

SERVICES

At Ideal formats we can meet your corporate design, layout
and promotional needs.

We can manage your project from start to finish, from design
and artwork to layout and print management. Or we can manage one element of your project.

We also offer the following products and services:

Ads (online and print), annual reports, branding, booklets, brochures, calendars, cd/dvd covers, exhibition displays,
fact sheets, illustration work, logos, packaging, postcards, posters,
print management, rollaway screens, signboards, style sheets
and templates, and toolkit folders.

Having a good understanding of corporate sector and state government style guides allows us to ensure projects are completed as quickly as possible within expected timeframes and budgets.

We are experienced and up-to-date with the use of departmental visual style guides for; Department of Health
, Department of Human Services
 and Department of Education and Early Childhood Development, among others.

We can work within your current branding or corporate image or we can create a new look to make your individual materials stand out.
If you are looking to further enhance your corporate identity or just give your project a more unique look we can assist you.

Whatever your needs please feel free to contact us to discuss what Ideal Formats can do for you.




CONTACT US

Email us here

Make an impact with the right illustration that hits the mark

TESTIMONIALS

In November 2014, Darren Scherger from Ideal formats was engaged to undertake a design project on an instructional manual targeted at a variety of audiences – all in the one product.

Our organisation, a public health service, required a particular approach to formatting and style. Working within these constraints and a short timeframe, Darren came up with terrific design ideas.

He was very flexible, highly responsive and keen to meet our
needs (even when we were not so clear!). His approach significantly lessened our stress levels in managing a challenging and complex project, of which the instructional manual was one major
outcome. We have a product of which we are immensely proud. Thanks Darren!

Anne Hastie
Allied Health, Ambulatory and Consulting Services, Northern Health

Recently we were looking for a graphic artist studio that could complete some very challenging design work for us. Having already been literally knocked back by other graphic artists who said the work was too hard, we then heard of Ideal formats.

When we contacted them, they were extremely helpful and assured us they could provide just what we wanted. They completed the work ahead of time and exactly as required. We were relieved and impressed not only with the quality of work but also the way they looked after us.

If you need a design studio that can do what they say they can do and will look after you, give Ideal formats a call.

Derick Mildred
Director
Advanced Business Synergy



CREATIVE TEAM

Darren Scherger

Darren Scherger

Project Management and Design

Darren always had an interest in publishing and began working with the State Government of Victoria (Department of Premier and Cabinet) producing an internal fortnightly publication. He then moved into the former Department of Human Services in their Communications Division which provided him with the necessary skills to launch his own business Ideal Formats, which now provides services to several state government departments and the private sector. He has a strong reputation for building excellent client relationships, delivering high quality materials using an extensive range of design techniques and software packages. Flexibility is key to Darren’s success as a designer. From deadlines to budgets to style guides or developing unique new materials, as the head of Ideal Formats, he can help you achieve your design objectives.

  • Facebook icon
  • Skype icon
  • LinkedIn icon
Sam Macgeorge

Sam Macgeorge

Designer and Illustrator

Sam has worked extensively in the art, design and film worlds in a multitude of roles throughout his career; from screenwriter, director, art director, production designer, researcher, storyboard artist, visual merchandiser, graphic designer, illustrator, photographer, landscaper and interior designer. He has received numerous local and international awards for his work within the film industry. Sam is also a commissioned portrait painter and a fine artist. It is rare in the design industry to be able to offer clients customised illustrations within a reasonable budget and this makes Ideal formats the design firm of choice for clients seeking an edge in their marketplace.

  • Facebook icon
  • Dribbble icon
  • Google+ icon
  • LinkedIn icon
Juan Carlos Saez

Juan Carlos Saez

Designer

Juan Carlos graduated from Swinburne University of Technology with high distinctions. His work has been exhibited at Victoria’s Design Festival. He was also in the top four of the statewide design competition, Venture Cup 2010. Juan Carlos specialises in communication strategy, packaging design, publication concepts and formats as well as typography. His extensive overseas travels had added other dimensions to his design capability and it is often this distinctive flair which has delivered unique results for clients.

  • Twitter icon
  • Facebook icon
  • Dribbble icon
Nicole Ralph

Nicole Ralph

Web Designer

Nicole has worked her entire professional life in I.T. When she finished uni in the late 90's the net was boring text on screen with the odd image thrown in. Today it’s the most amazingly colourful, engaging and interactive library – ever! To keep up with the internet Nicole has continued to go back to night school to learn the latest coding languages and visual graphic skills. Her designs are clean, clear and well considered. ALL the sites she develops are tailored for SEO and optimised for tablets and smartphones – no exceptions.

  • Facebook icon
  • Skype icon
  • LinkedIn icon

We’d love to hear from you

Email us here

Get more attention of your audience with a better layout and design

Contact

Thank you! I have received your message.

name

email

message

Contact Info

03 9510 8920 | 0419 364 382

darren@idealformats.com

Studio 6/18 Westbury Street 
East St Kilda, Melbourne VIC 3183
PO Box 73, Balaclava 3183